Jesper Nyholm of Wellware asked me to redesign their identity to match their values and vision. Wellware specialises in public health campaigns centered around web 2.0 networking sites on the internet.
WellWare is all about inspiring people to live a better and healthier life. WellWare wants to move peoples health in a positive direction by setting up online communities were people compete to get a healthier life. The purpose with the online competitions is to kickstart a cycle of stability and improvement towards a better life.
The stability is symbolised by the infinite loop the logo draws. The circle is the head of a person and makes the logo look like a body in motion. This human-touch is underlined by the chosen font: Foco. It is very rounded and friendly, yet legible.
The clean monoline look of the logoshape is a kind of a tight quality mark and the relatively clean cut typography leaves a promise about the ability to make stable IT-solutions.
I also suggested a set of colors (at the bottom) and an illustration style. The primary colors is black and white to underline the seriousness and stablity of the IT-solutions and the effects they have on peoples health. The Red for passion and the will to change your lifestyle.

// Jesper Nyholm fra WellWare bad mig om at redesigne deres identitet så den matchede deres værdier og visioner. WellWare har specialiseret sig i internetbaserede sundhedskampagner.
WellWare vil gerne have folk til at forbedre deres sundhed gennem online motionskonkurrencer og lignede. Konkurrencerne skal så gerne få folk ind i en stabil bevægelse mod en sundere livsstil.
Stabiliteten symboliseres ved den uendelige loop der tegnes i logoet. Cirklen over logoet gør det til en menneskekrop i bevægles og trækker referencer til logoer fra de gamle idrætsforeninger. Dette menneskelige præg understreges af den valgte skrift, som hedder Foco. Den er dejligt rund, meget menneskelig og imødekommende samtidigt med at den er læsbar.
Logoets rene mono-line look og den forholdsvis rene logotype sender et signal om at her leveres stabile IT-løsninger.
Jeg foreslog også et sæt farver (se nederst) og en illustrationsstil. De primære farver er sort og hvid for at understrege det seriøse i IT-løsningerne og de virkninger de har på folks helbred. Den røde som signalerer passion og viljen til at ændre livsstil